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Multiple-line manufacturers' representative organizations deliver more sales in a more effective and efficient manner than any
other way of going to market. They give you more feet on the street.
Synergistic Multiple-Line Selling: When manufacturers' representatives sell your product, they present it as part of their
"package". This is the synergistic effect of multiple-line selling and the basic principle of the manufacturers' representative function.
Territory Knowledge and Position: When your company uses manufacturers' representatives, you get a piece of real estate (a
market) that is already being covered. They know the territory and the customers.
Representatives Are a Part of Your Marketing Department: The manufacturers' representative is a member of your sales team and
a vital part of your marketing department. Manufacturers' Reps provide essential marketing intelligence and feedback to you.
Representative Organizations Provide Support: Rep firms provide your company with territorial offices and a myriad of support
services. The presence of a representative from your company within a short drive and local presence call gives you the "home court"
advantage in selling in the territory.
No Overhead costs to You: All the usual business expenses of a Sales Force; hiring, training, benefits, insurance, legal costs,
taxes, travel, entertainment and office support are borne by the Rep Firm and they get paid only on results (sales).
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